FreshPress Marketing provides assistance with developing and executing a well thought out brand management strategy that systematically pushes the values of your brand’s messaging into targeted markets to the extent that it suppresses any attempt to negatively smear your brand.
Studies show that consumers like to feel that they are a part of a community or a group associated with a brand, and effective management of the communications supporting your brand’s values can help accomplish this and win customer and referral loyalty. Every member of a business, from the CEO to the receptionist, can be an advocate for supporting the brand management strategy of the company.
Consumers crave value. In the search for a well-valued product, they reflect on a wide range of factors such as research and social proof. Many customers seek information about which companies provides exactly what they want, and therefore do their own research. Information about one’s product or service needs to be readily accessible to potential customers and referral sources through your website, social media, or other public outlets. The information should be systematically updated through a well planned and executed communication plan that supports the values of your brand and the goals and objectives of the company.
Merely having a great product or service isn’t always enough to grow a business. Savvy consumers look at online reviews and seek recommendations from friends, family, and colleagues. Know your online presence and how company reviews are being read and perceived by the public. FreshPress marketing provides services that monitor the digital sphere for reviews or comments related to your business or industry. Systems are then set up with your team as to which alerts to respond to, how quickly, and pre-established executive approved messaging to respond from.
Its important to have plan in place to monitor and quickly respond to reviews or posts that may impact the integrity of your brand. However, a proactive brand management strategy by far better protects your brand than a reactive plan to alerts. FreshPress Marketing provides assistance with developing and executing a well thought out brand management strategy that systematically pushes your brand’s messaging into your market to the extent that it suppresses any attempt to negatively smear your brand.