A sound and well thought-out marketing plan is an essential part of a business’ ability to compete in today’s marketplace. FreshPress Marketing engages with its clients wherever they are in executing their marketing plan.
A sound and well thought-out marketing plan is an essential part of a company’s ability to compete in today’s marketplace. In spite of this, many small businesses take a disorganized or haphazard approach to their marketing efforts; as a result, they fail to capitalize on opportunities to earn more revenue. Why do so many take this half-hearted approach? Many believe it stems from the nature of an entrepreneur, who thrives on action and tangible progress. Planning is seen as a non-active effort and therefore does not provide the same stimulus as being involved in producing and selling a product and/or service.
FreshPress Marketing engages with its clients wherever they are in executing their marketing plan. The whole process of creating a marketing plan should be a continuous cycle where the internal and external environments are constantly being monitored for changes, the branding message is matched with what customers value most, and action strategies are added, deleted, or modified to maximize the effectiveness of the marketing dollar and your personal time. Research has shown the chances of success increase when business and marketing plans are updated on a regular basis.