It’s not a matter of “if” your company will receive negative reviews, it’s a matter of “when” it will happen. Executing a proactive reputation management plan is invaluable when the inevitable negative reviews occur.
Managing a company’s reputation online is important for companies in every stage of the business cycle, but especially critical for those in the start-up phase or the early stages of reputation management. In today’s robust digital world, consumers post reviews of products and services, seek information, and share their opinions.
During the course of taking care of the operations of your business, it can be easy to overlook the significance of reputation management of your brand. In today’s competitive market where one’s brand might be discussed through multiple online outlets, brand reputation management has become an increasing concern for companies.
Executing a proactive reputation management plan is invaluable when the inevitable negative reviews occur. FreshPress Marketing can assist with monitoring online forums for content specifically related to your company, develop strategies to maintain/improve the reputation of your brand, and work closely with your business to develop protocols for managing negative reviews and promoting positive interactions.