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Social Media Management

FreshPress Marketing creates social media campaigns and provides social media management services that generate name recognition and cultivate relationships with consumers.

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With unlimited, sometimes overwhelming, amounts of information on the web, people are turning to the Internet, and specifically social media, to find information. FreshPress Marketing creates social media campaigns and provides social media management services that generate name recognition and cultivate relationships with consumers.

When developing a social media marketing plan, FreshPress Marketing considers the client’s goals then creates and executes tailor-made strategies. Through social media optimization and analytics, a social media marketing plan can be tracked and adjusted as needed to ensure campaign successes. Social media optimization involves utilizing each social platform to generate publicity. With social media optimization, we can increase your business’ products, services, and brand awareness. FreshPress Marketing also implements search engine optimization (SEO) to increase organic traffic to a company’s website.

By integrating analytics into your social media marketing plan, it allows for a thorough understanding of your campaign. Our use of multiple analytic platforms gives us the ability to evaluate how content is distributed and received among different channels and gauges the success of social media optimization. With this data, FreshPress Marketing can examine multiple sites and website traffic, allowing us to observe ALL interactions people have with the pages, the length of their visit, and what channels were used to get there. All data gathered can be used to connect with your audience on a deeper level and, in turn, increase traffic and revenue.

After the development of your effective social media marketing plan, FreshPress Marketing offers social media management services. FreshPress can create and post regular, useful, or entertaining updates while building a cohesive brand message that not only aligns with your website, but also your brand identity and standards.

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