Online Reputation Management services that work

Small & Mid-Sized Businesses

The digital marketing challenge for small to mid-sized businesses

Most owners and managers are shouldering a bulk of the marketing responsibilities with everything else they’re doing to make the business successful. Unfortunately, the tasks required to maintain a healthy digital presence and flow of customers often fall to the bottom of the list of the many other priorities needing to get done when business gets busy. What starts as a good marketing strategy to launch a business or initiative becomes overused and messaging goes stale.

The FreshPress Marketing approach for small to mid-sized businesses

FreshPress offers small and mid-sized businesses simple solutions that leverages the business’ digital presence to support growth while nurturing the continued development of the company’s story. Your company’s story is what differentiates you from your competitors and what’s attracted customers to your business. Sometimes a deep dive into your current market position, growth strategies and initiatives is all that’s needed to implement some simple solutions to jump start growth.

Services Include:

• Web Development
• Search Engine Optimization (SEO)
• Digital Content Management
• Reputation Management (Improving Reviews)
• Marketing Automation
• Online Crisis Management
• Earned Media

Executives

The challenge of executive brand management

All to often, companies fail to leverage their executive leadership’s industry contributions and knowledge to strengthen the brand of the company. The executive brand is rarely the brand of the business their growing. However, most executives at the helm of their business are there because of their contributions and experience in their industry the company belongs. Many business boards incur huge expenses with extensive executive searches to poise the business for growth. The standards boards and investors use to select an investor are some of the same qualities that can be developed into a personal brand of the executive to significantly compliment the company’s brand

Control what shows up in business searches

The same brand that can strengthen a company’s brand can also be a target for diminishing the company’s brand. Therefore, an equal balance of protecting the executive brand and subtly distinguishing it from the company’s brand should be a critical part of the strategy.

Services Include:

• Professional Writing and BIO Research
• Content management
• Reputation management
• Digital Media Strategy
• Social Media Strategy

Healthcare

The digital marketing challenge for healthcare

Managing competition and maintaining a healthy digital presence is the new reality for many healthcare businesses. FreshPress marketing offers its healthcare clients innovative solutions that focus on retaining existing patient flow, new patient acquisition and payor mix diversification. Our healthcare clients realize that there’s no one size fits all business growth solution for all healthcare business.

The FreshPress Marketing approach for Healthcare

We utilize our years of experience to develop a comprehensive assessment of the business drivers, customized targeting strategies and reducing new patient acquisition costs.

Services Include:

• Complete Front Door Analysis
• Healthcare specific content management
• Leveraging existing website with lead generation campaigns
• Improving local search rankings over competition
• Reputation management